What's Inside
The 56-page textbook includes:
- Breaks down the profile search into five distinct categories with search hints and tips
- Includes search engine search tips plus a Google advanced search tip sheet
- Fills in the “gaps” of knowledge about public and private data and information sources
- Introduces you to Recency Frequency Monetary (RFM) scoring, capacity ratings, and other prospecting tools and techniques
- Breaks down prospect management into pieces and introduces you to assembling them at your organization.
- Career resources and a Glossary with more than 25 terms defined across 5 pages
Please note: This textbook is designed to accompany an instructor’s step-by-step demonstration of search to beginners. This textbook is NOT designed as stand-alone search instruction. It works best when paired with other learning opportunities, such as our Essentials for Successful Fundraising Research on-demand course, your institution’s new hire training, or even local seminars or conferences.
Digital Download
As soon as you complete your purchase, you will receive an email to receive instant access to your digital copy.
Buy Print
Receive your textbook in the mail from our on-demand print publisher within 2-3 weeks. Tax and shipping fees apply.
Take the Course
The digital textbook is included in the course. Get a deep dive into the subject, 12-month access, and more! Get details here.
