An Approach to Prospecting

Textbook

Do you struggle to source new prospects?

Do you spend endless hours, but still feel like you are swimming aimlessly in a sea of data?

Wish there was a tried and true method?

There is!

An Approach to Prospecting is the resource for you!

Digital Download

As soon as you complete your purchase, you will receive an email to receive instant access to your digital copy.

Immediate Access $35

Buy Print

Receive your textbook in the mail from our on-demand print publisher within 2-3 weeks. Tax and shipping fees apply.

Order Print Copy $45

Take the Course

The digital textbook is included in the course. Get a deep dive into the subject, 12-month access, and more! Get details here.

Enroll Today $990

The demand to reach outside your constituency to find transformational donors or donors for special programs is on the rise.

Regardless of the project specifics, you need a method that works every time!

An Approach to Prospecting teaches you how to methodically find, and quickly qualify, new prospects. It’s based on the techniques developed to routinely and efficiently find good prospect leads for all types of nonprofit organizations.

Digital Download

As soon as you complete your purchase, you will receive an email to receive instant access to your digital copy.

Immediate Access $35

Buy Print

Receive your textbook in the mail from our on-demand print publisher within 2-3 weeks. Tax and shipping fees apply.

Order Print Copy $45

Take the Course

The digital textbook is included in the course. Get a deep dive into the subject, 12-month access, and more! Get details here.

Enroll Today $990

What's Inside

The 46-page textbook includes:

Practice communication skills for defining the request and soliciting feedback.
Create a manual scoring model to help you quickly work through large lists in Excel.
Leverage your knowledge of public information to source prospect lists.
Research and qualify prospects.
Manage your time effectively with tips and tricks.
Get savvy about delivering a final product that your internal customer wants.

Please note: This workbook is designed to accompany group discussions and practice facilitated by an expert. This textbook is NOT designed as stand-alone ratings calculation instruction. It works best when paired with other learning opportunities, such as our on-demand An Approach to Prospecting course, your institution’s new hire training, or even local seminars or conferences.

Digital Download

As soon as you complete your purchase, you will receive an email to receive instant access to your digital copy.

Immediate Access $35

Buy Print

Receive your textbook in the mail from our on-demand print publisher within 2-3 weeks. Tax and shipping fees apply.

Order Print Copy $45

Take the Course

The digital textbook is included in the course. Get a deep dive into the subject, 12-month access, and more! Get details here.

Enroll Today $990

About The Author

I’m Jennifer Filla, a Prospect Researcher and Fundraiser at Aspire Research Group LLC and co-author of Prospect Research for Fundraisers: The Essential Handbook, part of the AFP/Wiley Fund Development Series. I have been a member of AFP and APRA for more than ten years.

For more than five years, I have been speaking and presenting at AFP and APRA meetings and conferences. The demand for clear instruction that can be applied immediately at the fundraising office led me to launch the Prospect Research Institute.

Read more about Jen.

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