COURSE
Foundations In Fundraising Analytics
Learn to solve fundraising problems with data mining techniques!
Foundations In Fundraising Analytics
Learn to solve fundraising problems with data mining techniques!
Are you worried that your organization is not using fundraising analytics?
Frustrated trying to figure it out on your own?
Sure, you will probably leave the meeting with even more questions to answer – but they will trust you to answer them.
How awesome would that be?
You have the fundraising knowledge and basic skills – you just need to know how to put it all together with an industry-standard method.
Are you worried that your organization is not using fundraising analytics? Frustrated trying to figure it out on your own?
This course teaches you how to start using basic data mining techniques in Excel to solve fundraising problems, such as finding the best prospects in your donor database, comparing direct appeal results, or measuring donor retention.
In this course we take the fear out of analytics. By walking you through the terminology and techniques, step-by-step, and with lots of practice, you get comfortable with the data and how it ‘speaks’ to you.
How awesome would that be?
You have the fundraising knowledge and basic skills – you just need to know how to put it all together with an industry-standard method.
What You'll Learn
This course teaches you how to start using basic data mining techniques in Excel to solve fundraising problems, such as finding the best prospects in your donor database, comparing direct appeal results, or measuring donor retention.
In this course we take the fear out of analytics. By walking you through the terminology and techniques, step-by-step, and with lots of practice, you get comfortable with the data and how it ‘speaks’ to you.
Recognize how analytics solves fundraising problems and how to choose the right technique
Create a foundation of basic knowledge about variables and databases
Apply the CRISP-DM approach to solving problems
Use descriptive analytics to solve problems such as finding new prospects
Use comparative analytics to solve problems such as measuring donor retention
Present results persuasizely, including the use of data visualization
What's Included
MODULE ONE
Introduction To Analytics
In this module, you’ll be asked to complete the following assignments:
MODULE THREE
RFM Scoring
In this module, you’ll be asked to complete the following assignments:
MODULE FIVE
Become an Excel Power User
In this module, you’ll be asked to complete the following assignments:
MODULE TWO
Descriptive Analytics
In this module, you’ll be asked to complete the following assignments:
MODULE FOUR
Comparative Analytics
In this module, you’ll be asked to complete the following assignments:
BONUS RESOURCES
What will I learn from taking this course?
In this course you will...
Recognize how analytics solves fundraising problems and how to choose the right technique
Create a foundation of basic knowledge about variables and databases
Apply the CRISP-DM approach to solving problems
Use descriptive analytics to solve problems such as finding new prospects
Use comparative analytics to solve problems such as measuring donor retention
Present results persuasizely, including the use of data visualization
Recognize when to apply different analytics techniques to fundraising problems
Analytics is more than complicated formulas. You learn which technique to use to solve different kinds of problems in fundraising.
Apply comparative analysis with pivot tables to answer fundraising questions
Pivot tables are a useful tool for comparing and you will learn how and why to use them with step-by-step instruction and practice.
Apply descriptive analysis to prospecting and other fundraising questions
Descriptive analysis is a core technique and you might be surprised to discover you already know how to do some of it!
Earn your digital badge and certificate of competency
By successfully completing your capstone assignment, you demonstrate that you are competent in creating prospect research profiles. The digital badge provides this detail to anyone that clicks on it.
What Students Are Saying
“Frankly, when I signed up, I didn't think I would be able to do it. But the videos are great, the resources are amazing and I'm so glad I took a leap of faith to try to learn this material.”
Student
“The Foundations in Fundraising Analytics course was a high-quality, robust experience. Four years later and I still use the knowledge I gained in my day-to-day work!”
Michael Lasala
Recognize when to apply different analytics techniques to fundraising problems
Analytics is more than complicated formulas. You learn which technique to use to solve different kinds of problems in fundraising.
Apply comparative analysis with pivot tables to answer fundraising questions
Pivot tables are a useful tool for comparing and you will learn how and why to use them with step-by-step instruction and practice.
Apply descriptive analysis to prospecting and other fundraising questions
Descriptive analysis is a core technique and you might be surprised to discover you already know how to do some of it!
Earn your digital badge and certificate of competency
By successfully completing your capstone assignment, you demonstrate that you are competent in creating prospect research profiles. The digital badge provides this detail to anyone that clicks on it.
2.5
Video Hours
5
Bonus Downloads
5
Modules
12
Coaching Calls
Testimonials
See what a few of our students have to say after taking our course...
“Frankly, when I signed up, I didn't think I would be able to do it. But the videos are great, the resources are amazing and I'm so glad I took a leap of faith to try to learn this material.”
Student
“The Foundations in Fundraising Analytics course I took at the Prospect Research Institute was a high-quality, robust experience. Four years later and I still use the knowledge I gained in my day-to-day work!”
Michael Lasala
Watch this video to get a sneak peek behind the login screen.
Want to reach your Fundraising Research Goals faster?
Take a quick peek, and discover why you should enroll in the Foundations in Fundraising Analytics Course...
What's Included?
MODULE ONE
Introduction To Analytics
In this module, you’ll be asked to complete the following assignments:
MODULE TWO
Descriptive Analytics
In this module, you’ll be asked to complete the following assignments:
MODULE THREE
RFM Scoring
In this module, you’ll be asked to complete the following assignments:
MODULE FOUR
Comparative Analytics
In this module, you’ll be asked to complete the following assignments:
MODULE FIVE
Become an Excel Power User
In this module, you’ll be asked to complete the following assignments:
BONUS RESOURCES
Enroll in Foundations in Fundraising Analytics Course
$990
12-month access
12-month access to group coaching calls
Instructor feedback on homework
Includes the full textbook PDF download
Digital badge and certificate of competency
Enroll today!
join the Foundations In Fundraising Analytics Course
$990
What's waiting for you...
Frequently Asked
Questions
As soon as you buy the course, your username and password will be emailed to you for immediate access.
You will have access to the course for 12 months from the date you purchase. During this time period, you also have access to the live Group Coaching Calls held monthly.
This course is an introductory, beginner course designed for someone who is comfortable working in Excel and has some understanding of typical fundraising objectives. This course is NOT designed for individuals who have been using pivot tables, scoring files for RFM, or comfortable with multiple-step data analysis.
We typically design the courses for about 5 to 10 hours per module. You may need more or less time depending on the complexity of the content and the experiences and skills you bring to the course. Some students zip through a course in a month, others take many months.
Our on-demand courses provide short video lectures and written content together with quizzes and homework. You can submit your homework for instructor feedback and successful completion of all capstone homework assignments will earn you a digital badge and certificate of competency.
Absolutely! Your purchase comes with a monthly, live Group Coaching Call with your instructor. You also have access to the Institute’s free, public Learning Community Forums where you can direct message your instructor and connect with your peers.
Yes. If you have a team of three or more people, please contact sales@prospectresearchinstitute.org to ask about volume discounts. We also offer private training for groups.
Frequently Asked
Questions
As soon as you buy the course, your username and password will be emailed to you for immediate access.
You will have access to the course for 12 months from the date you purchase. During this time period, you also have access to the live Group Coaching Calls held monthly.
Please note that this course is designed for a researcher with three or fewer years of experience, or someone who doesn’t research often. This course is NOT designed for researchers with many years of experience preparing prospect profiles.
We typically design the courses for about 5 to 10 hours per module. You may need more or less time depending on the complexity of the content and the experiences and skills you bring to the course. Some students zip through a course in a month, others take many months.
Our on-demand courses provide short video lectures and written content together with quizzes and homework. You can submit your homework for instructor feedback and successful completion of all capstone homework assignments will earn you a digital badge and certificate of competency.
Absolutely! Your purchase comes with a monthly, live Group Coaching Call with your instructor. You also have access to the Institute’s free, public Learning Community Forums where you can direct message your instructor and connect with your peers.
Yes. If you have a team of three or more people, please contact sales@prospectresearchinstitute.org to ask about volume discounts. We also offer private training for groups.
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