What's Inside
The 56-page textbook includes:
- Defines, explains descriptive, comparative, and predictive analytics
- Introduces the CRISP-DM approach to working through and documenting your projects
- Introduces descriptive and comparative analytics through well-described project examples
- Includes 21 illustrations to demonstrate concepts and examples
- Includes a bonus chapter on becoming an Excel power user
Please note: This textbook is designed to accompany an instructor’s step-by-step introduction of fundraising analytics for beginners. This textbook is NOT designed as stand-alone search instruction. It works best when paired with other learning opportunities, such as our Foundations in Fundraising Analytics on-demand course or other workshops or conferences.
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Receive your textbook in the mail from our on-demand print publisher within 2-3 weeks. Tax and shipping fees apply.
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The digital textbook is included in the course. Get a deep dive into the subject, 12-month access, and more! Get details here.